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Data powers modern organizations, yet most professionals only ever see the final report, never understanding what happened in between. In this session, we break down the full data journey in simple, jargon-free terms: how data is collected, cleaned, analyzed, and ultimately used to support real business decisions. Participants will also explore the ethical dimensions of data use — including privacy, transparency, and responsible decision-making. Whether you rely on monthly reports, performance dashboards, or external data sources, this webinar will help you ask better questions, avoid common misinterpretations, and use data more confidently in everyday decisions.